A-Merchandise is the leading independent Pro Wrestling merchandise firm in Europe. Formed in 2003 by Mark Sloan and Wade Fitzgerald. Originally A-Merchandise was conceived to be a supplementation to the FWA Academy live events and in 2004 took over the merchandising duties for the Frontier Wrestling Alliance, at the time Europe's most prolific wrestling company. With the increased product lines were brought in from ROH (Ring of Honor Wrestling) and TNA (Total Non Stop Action wrestling) in the USA. With A-Merchandise expanding, this helped the Academy move into a 3000 sq ft building with its own merchandise department.

AM would then secure the exclusive manufacture and distribution rights to the second largest wrestling group in the world at that time (Pro Wrestling Noah of Japan) and continues to be the exclusive licence holder outside of Japan and in 2008 promoted the critically acclaimed and hugely successful Pro Wrestling Noah  European Navigation 2008 events at the Coventry Skydome, this would be Noah's first event outside of their homeland and the AM team handled the entire event from start to finish including Advertising,DVD duplication and retail, Set Design, Event management,and all logistics  of this huge event.

With the increased popularity of the UFC (Ultimate Fighting Championship) AM were proudly offered the first chance for an Independent company to stock clothing and DVDs thanks to its close ties with The European UFC licensee and then further expanded  in 2008 with amove into Sports supplementation with leading brands CNP,  Maximuscle and also with exclusive deals with Eggnation & Musclefury to supply their products as a southern stockist.

In late 2008, AM opened its first retail premises based in the secondary high street  of Portsmouth and tookon both another few staff members, and another aspect of the business, Full Colour Printing, with many years in product and graphical design AM produces flyers, business cards, banners and printed material for a large client base in the Portsmouth area aswell as national companies and worldwide brands.Following that we moved our expertise into 2 new fields : Event production and Professional wrestlewear, supplying many of the top European Wrestlers with top quality wrestling attire. Stars such as former Noah and current TNA star Doug Williams, Dragon Gate starMark Haskins, Former WWE stars Rene Dupree, Paul Birchall & Hade Vansen, Top European stars like The Lion Kid, James Mason, The Leaders, Christopher Daniels, Johnny Moss and many more top stars

From there Amerchandise, was proud to bring Dragon Gate of Japan to the UK on it’s first European tour in 2009, the event held before a turn away crowd was hailed as one of the greatest wrestling events ever held in the UK and the group returns in 2010 for 2 further events. Amerchandise also became the official European Agent for Pro Wrestling Noah and brough some of Japan’s top fighters to the UK and Europe to rave reviews. Shortly after these events AM launched their new production website www.wrestlingproduction.co.uk to further expand their services to the wrestling industry, with clients such as TNA Wrestling, All Star, FWA, WXW, Pro Wrestling Noah and Dragon Gate and various Television and Media companies.

A-Merchandise is constantly striving to improve its service and it's innovative approach by offering such unique services as Wrestling DVD trade and Special Order Service where customers can request any idea and we will source from our worldwide contacts and achieve the most cost effective price to the consumer. AM has set the standard in terms of Branding, Range and customer service for independent wrestling merchandise in Europe and will continue to expand its lines and services to its huge customer base.